We told you we did things differently. From Jack Yan, founder and publisher: ‘I wish to grow Lucire into a global presence. The web site will have a CMS that will manage global content. This opens the door to print editions beyond our initial countries of New Zealand, Romania and Moldavia, territories that are already taken.
   ‘Discussions are pending for the Gulf Coast states, but one of our great opportunities is North America, still taking the lion’s share of visitors on the web site.
   ‘I am prepared to put our content to the test. I’ll send a PDF of the most recent issue in low-resolution to any publisher, in any of our untapped territories, wishing to see what we’re on about. On your end, you need to show me that you are capable of getting the magazine to market, financially and culturally.
   ‘If you’re publishing in a non-English language, I’ll even go so far as to let you access the work files so you can replace our text with a translated version—at your cost, of course.
   ‘But if it researches well, then I’ll expect a fair deal with you of a licence and royalty share, at a rate we both find acceptable.’
   Because we are an independent publisher, and because of the open, transparent nature of New Zealand businesses, you won’t find a more flexible and low-risk way of getting one of the world’s best fashion titles to market. And we’ll back up your local content on our new web site, and support you with whatever we can do from our existing territories.
   And we’re interested in going further than that with the Lucire brand. Mum’s the word. For now.
   Contact us for information on getting to the next stage.