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THE Lucire web
site already gives an idea of the break-down of the print title.
The May 2004 edition was divided thus:
From the Editor-in-Chief
• Editorial
Fashion
• Fashion Scene: picking out an overall trend for the month
• Q&A or profile of a fashion designer
• Trends: highlighting the garments or accessories based on the issue’s
theme, plus how to achieve this month’s looks based on what you can
buy right now
• Catwalk shows (if in season)
• Three exclusive shoots
Beauty
• Beauty Editor’s Picks
• Q&A with a make-up professional
• Trends: highlighting beauty products, including expert advice from
make-up artists on what to get for this month’s looks
• In-depth beauty feature: either investigative or instructional,
or a beauty profile
• Male grooming
Our people
• In-depth fashion feature, sometimes in association with UNEP
Volante
• Travel report: resorts, locations and trends
• In-depth feature
Life/Style
• Gadgets
• Personal story (including fitness, health, business)
• In-depth feature: an intelligent feature on a topical issue
• Entertainment, home and arts (rotating)
• The Scene: society and paparazzi pages
• Style-based motoring section, similar to Vogue Paris’s
old Homéric column
• Astrology and trends: how the two are connected, with author and
Montréal editor Susan Kelly
International readers
• Report from the real world: about or from our readers
Miscellaneous
• Readers’ letters
• Web site this month
Our content will be more in-depth than our rival titles.
For starters, Lucire vows not to treat readers as children, but
as independent and free adults. We choose to leave our readers inspired
and informed after each issue—Lucire will not be a one-sitting
read.
Lucire will be more international in its outlook
and create a definable lifestyle. Everyone can live the life of the well
travelled girl.
EDITORIAL CALENDAR
Upcoming themes and deadlines are available from your Lucire advertising
representative as a PDF—please contact
us for details.
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